What had to become possible
The activation needed to attract attention, explain itself quickly and create an experience participants would remember after leaving the event.
Virtual Reality · Automotive Activation
NEXA Walk the Plank
A virtual-reality experience used space, tension and participation to create a memorable event interaction.
Interactive & Immersive Experiences
A virtual-reality experience used space, tension and participation to create a memorable event interaction.
SectorAutomotive Activation
Project typeVirtual Reality
DeliveryMultidisciplinary Appnautics team
How the experience worked
A guided physical setup and real-time VR experience connected participant movement with a carefully paced narrative.
What the delivery created
The installation turned a short participant journey into a high-intensity brand experience.
Appnautics' contribution
The project brought creative and technical responsibilities together so that the final experience could be understood and operated as one system.
- Experience concept
- VR interaction design
- Real-time content integration
- Event deployment support
Evidence policy
Appnautics publishes project scope and outcomes carefully. Quantitative results, detailed client statements and additional project photography should be added only when they are verified and approved for public use.
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