What had to become possible
The experience needed to connect physical retail exploration with digital content while remaining intuitive inside an active store environment.
Connected Retail · Retail
Van Heusen Style Studio
Virtual try-on, responsive lighting and barcode interactions created a technology-led style journey in Bengaluru.
Interactive & Immersive ExperiencesCustom IoT DevelopmentCustom Hardware Development
Virtual try-on, responsive lighting and barcode interactions created a technology-led style journey in Bengaluru.
SectorRetail
Project typeConnected Retail
DeliveryMultidisciplinary Appnautics team
How the experience worked
Computer vision, sensors, barcode input, responsive displays and lighting were coordinated around customer actions.
What the delivery created
The installation demonstrated how digital responses can support product discovery without removing the physical retail context.
Appnautics' contribution
The project brought creative and technical responsibilities together so that the final experience could be understood and operated as one system.
- Interactive journey design
- Sensor and display integration
- Software and control logic
- On-site technical integration
Evidence policy
Appnautics publishes project scope and outcomes carefully. Quantitative results, detailed client statements and additional project photography should be added only when they are verified and approved for public use.
Planning a project with similar complexity?
Tell us about the environment, audience, desired response and current stage.
Start a conversation →